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News - General News - PeopleWilks to lead Cupra brand in AustraliaFamily ties: Incoming Cupra Australia brand director Ben Wilks has a long service history within the local outposts of Volkswagen Group and Audi. Volkswagen Group Australia moves Ben Wilks to head up new sister brand Cupra7 Jun 2021 CUPRA Australia, the new sister brand to Volkswagen, has appointed Ben Wilks as brand director.
Mr Wilks moves from his current position as general manager of sales for Volkswagen passenger vehicles in Australia.
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