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GM adds retail expert to board

Customer experience: With the appointment of retailing expert Joanne Crevoiserat to the board, GM says improving customer experience through data insights will boost EV sales.

Joanne Crevoiserat brings retail expertise – and gender balance – to GM board

22 Aug 2022

FASHION brand executive Joanne Crevoiserat has been appointed to the board of General Motors, bringing the number of women on the car-maker’s board to six and bringing experience in diverse fields including manufacturing, information technology, defence, transportation, cybersecurity and pharmaceuticals.

 

Ms Crevoiserat (58) is CEO of Tapestry, a company that includes luxury fashion brands Coach, Kate Spade and Stuart Weitzman.

 

She is a member of the Business Roundtable, a group of chief executives that weigh in on policy issues affecting the economy, along with GM CEO Mary Barra.

 

 

 

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