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Genesis expands exec duties

Creative: Luc Donckerwolke is now chief creative and brand officer for both Genesis and Hyundai.

Hyundai design chief Luc Donckerwolke adds more ink to take on Genesis

20 Sep 2021

HYUNDAI Motor Group’s flagship sub-brand Genesis has a new executive after Luc Donckerwolke was appointed in new roles to strengthen the brand’s global brand presence.

Luc Donckerwolke is now the chief brand officer (CBO) and chief creative officer (CCO) for Genesis, reporting directly to the global head of brand, Jay Chang.

 

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