Dunsmore named McLaren CMO

He was previously London-based vice-president of brand and customer experience for Nissan in the regions of Africa, Middle East, India, Europe and Oceania, and before that, Nissan’s vice-president of marketing communications, digital customer experience and connected cars based in Paris.

He will be part of McLaren’s executive team and will head up global marketing, luxury brand strategy, lifestyle events and Pure McLaren experiences as well as Automotive’s Customer Racing motorsport programme.

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