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Creative hire at Lotus

EV: Sportscar-maker Lotus expands and promotes management ahead of all-electric model launches, with Ben Payne named chief creative officer of the Lotus Technology division.

Payne promoted to Chief Creative Officer at Lotus Technology, stays in charge of LTCC

31 Oct 2022

LOTUS has promoted Ben Payne to chief creative officer (CCO) for the Lotus Technology division as part of preparations to release the all-electric Eletre SUV.

 

Mr Payne was previously managing director and head of studio at Lotus Tech Creative Centre (LTCC) in Coventry, UK. 

 

He remains in charge of the LTCC team, which is leading the design of a new, all-electric range of lifestyle cars, the first being the Eletre.

 

 

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