GO
GoAutoLogo
MENU

Make / Model Search

New models - Ford - Focus

Help is coming for Ford’s Focus ST

Operator, please: Ford’s Emergency Assistance system automatically phones emergency services after a crash.

Focus ST hot-hatch latest Ford to get Emergency Assistance system after Kuga SUV

28 Jun 2013

THE next time you’re unlucky enough to have a car crash, check which badge your ride is wearing. Chances are that if it is a new Ford Focus ST, the police, ambulance and fire brigade are already on their way.

Ford said today it had boosted the safety credentials of its Focus ST hot-hatch, including a system that automatically dials triple-zero in the event of a crash.

Emergency Assistance, as it is known, piggybacks off a smartphone connected to Ford’s ‘Sync’ system that integrates mobile phones with the car’s audio systems, including Bluetooth.

It will phone triple-zero after a crash and allows the driver to talk with the operator using hands-free technology.

The system is activated when an airbag is deployed or an emergency fuel pump shut-off is triggered, usually when the vehicle rolls over.

However, the vehicle must be in an area with mobile phone reception for the system to work.

A 10-second window allows drivers the cancel the call if they decide emergency services are not required.

If the driver cannot talk, the operator will hear a message saying the car has been in a crash, and can send the GPS location of the vehicle if required.

The Focus ST is the second vehicle in Ford’s local line-up to feature Emergency Assistance, following the launch of the new Kuga SUV range in April.

Ford Australia brand communications manager Neil McDonald said that the Blue Oval was looking at incorporating the system into other future vehicles with advanced technology as they rolled out.

Sync is already an option on Fiesta, Focus and Kuga.

Mr McDonald said it was too early to discuss whether the updated Falcon and Territory, both due sometime next year, would get the infotainment system.

Ford has offered to fit Emergency Assistance free of charge to existing Focus ST owners, with the technology update taking about 30 minutes to install at a Ford dealer.

While Emergency Assistance has only been available in Australia for a short time, Mr McDonald said it had already helped drivers in other markets.

“It’s been in use in North American for several years now and there have been several instances where this particular device has assisted emergency rescue teams,” he said.

The Focus ST hot hatch landed in Australia late last year and is meeting Ford Australia’s sales targets, shifting about 80 units per month.

The 184kW turbo-charged 2.0-litre rocket faces tough competition in the hot-hatch market, fighting for sales against the likes of the Volkswagen Golf GTI, Renault Megane RS265, Mazda3 MPS and Opel Astra OPC.

Read more

GoAuto can help you buy a new Focus

Customer Terms and Conditions – New Car Lead enquires

Agreement

This is an agreement between GoAutoMedia Pty Limited ACN 094 732 457 of PO Box 18, Beach Road, Sandringham, VIC, 3191 (“we/us”), the owner and operator of the GoAuto.com.au website (“the website”) and the person wanting GoAuto.com.au to provide them with a lead for the purchase of a new car (“you”).

By completing a New Car Lead Enquiry, you agree to the terms and conditions and disclaimers and acknowledge the policies set out below.

Terms and Conditions

  • In order for us to effect a lead you must you must complete a New Car Lead Enquiry (“Enquiry”).
  • We will call you as soon as possible after you complete the Enquiry and certainly no later than the next business day. When we call, we will discuss with you your new car requirements.
  • You consent to our passing on the Enquiry and your requirements to an appropriate authorised motor car dealer as a lead.
  • We will contact you again in approximately eight days following your initial enquiry to check on the progress of the Enquiry.
  • While we will provide the dealer with the Enquiry and details of your new car requirements, we take no responsibility for what happens after passing on that material as a lead.
  • You acknowledge that we are a new car information service providing new car editorial information, pictures and prices to our customers as a guide only. Any new car prices published on the website are the manufacturers’ recommended retail prices and do not include delivery charges and on-road costs. Any authorized motor car dealer to which we pass on your Enquiry as a lead will provide you with full details of the price at which the vehicle will be sold to you.
  • You acknowledge that we do not sell motor vehicles. Any sale of a new car to you by a dealer after we have passed on your Enquiry to that dealer as a lead, is a sale by that dealer not by us.

Privacy Policy– New Car Lead Enquires

  • We take privacy very seriously. We understand that you will only complete an Enquiry if you can trust us to protect your personal information and use it appropriately. Our policy is to ensure that the personal information collected when you make an Enquiry is only used for the purposes of connecting you with an authorised motor car dealer.
  • We do not on-sell information collected from you or any other customer.
  • From time to time, we may email you with information or promotions that may be relevant for car buyers. You will continue to receive communications from us unless you tell us that you do not want to receive any advertising or promotional information in the future by unsubscribing from these communications.
close
* Denotes required field
** Australian inquiries only

Click to share

Click below to follow us on
Facebook  Twitter  Instagram

Ford models

Catch up on all of the latest industry news with this week's edition of GoAutoNews
Click here