BMW adds 3 Series, X2, X5 and X6 M Pure variants

BMW Australia has bolstered its local M Pure line-up with the addition of four new models – M340i xDrive Pure, X2 M35i Pure, X5 M50i Pure and X6 M50i Pure – all designed to broaden the appeal and reach of BMW’s M division.

The new models join the existing M550i xDrive Pure and pad out the M Pure line-up to five models, all significantly undercutting the full-fat M Performance versions on price.

According to BMW, the M Pure models “retain the same powertrain as the model on which they are based but include a revised level of specification” – hence the reduced prices – which allows “buyers to access a high level of performance at a lower price point”.

Retailing at $64,400 plus on-road costs, the X2 M35i Pure marks a saving of $5000 over the regular X2 M35i ($69,400 plus ORC) but foregoes certain equipment like Dakota leather upholstery, heated electric seats, lumbar support, BMW Comfort Access and Harman/Kardon sound system.

That said however, the 20-inch M light alloy wheels, M Sport brakes, front limited slip-differential and suspension, automatic tailgate, head-up display, BMW Individual High-Gloss Shadow Line, Individual Headliner Anthracite and M Sport seats all remain.

In the sedan world, the M340i xDrive Pure sheds what BMW says is $12,400 worth of value to retail at $94,900 plus on-roads, $10,000 less than the regular M340i xDrive ($104,900).

For the price, the Pure scores 19-inch M light alloy wheels, M Sport brakes and differential, Comfort Access, adaptive LED Headlights, Driving Assistant Professional, Parking Assistant Plus, wireless smartphone charging, head-up display, BMW Individual Headliner Anthracite and sport seats with Sensatec/Alcantara upholstery, but misses out on BMW Laserlight with BMW Selective Beam, electric glass roof, instrument panel in Sensatec, leather upholstery, Harman/Kardon surround sound system, heated front seats with lumbar support, ambient lighting and automated tailgate.

Jumping up to the large SUVs, the X5 and X6 M50i Pures retail for $15,000 less than their respective full-fruit counterparts ($136,900 and $140,900 vs $151,900 and $155,900 plus ORC) but forego $19,000 worth of equipment.

Both sport M Sport brakes, differential, exhaust system, steering and adaptive suspension, Comfort Access, ambient lighting, heated front seats, Driving Assistant Professional and Parking Assistant Plus, adaptive LED headlights, wireless smartphone charging, BMW Live Cockpit Professional, BMW Individual High-Gloss Shadow and panoramic glass sunroof but the X6 swaps the X5’s standard electric seats for sports seats and adds an automatic tailgate and head-up display.

Both go without the adaptive M Suspension Professional, BMW Laserlight with BMW Selective Beam, soft-close doors, BMW Individual Instrument Panel in Leather, metallic paint, Harman/Kardon surround sound system, lumbar support, four-zone climate control and heated/cooled cupholders.

BMW says it experienced a 40 per cent sales increase in its M models in Australia last year, and the Bavarian brand is not done yet, with the M8 Competition coupé, M8 Competition Gran Coupé, X5 and X6 M Competitions and M2 CS all due to lob Down Under later this year.