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Nissan to debut 30 new models by 2027

Triton-based Navara confirmed for Oceania in Nissan’s global roadmap of 30 new models

26 Mar 2024

NISSAN has released details of its medium-term business plan out to March 2027, saying it would debut 30 new models by 2027 while increasing global sales by a million units but simultaneously cutting costs to improve its bottom line. 
 
Of the new models proposed, Nissan says 16 will be electrified, of which half are to be battery electric vehicles (BEV). 
 
For the Africa, Middle East, India, Europe and Oceania (AMIEO) region in which Nissan Australia operates, the business plan states it will receive five of the global planned BEVs – including a new Leaf – and six internal combustion engine (ICE) models, although the new-model rollout for Oceania will comprise just four vehicles. 
 
Confirming once and for all that the recently launched Mitsubishi Triton ute will form the basis of Nissan’s next Navara, the Oceania part of the business plan states that among the four new models will be a “new 1-tonne pickup, leveraging Nissan’s partnership with Mitsubishi Motors”. 
 
Other than the vague statement that “additional new electric vehicles will be introduced in Oceania, as the transition to electrification gathers pace”, the plan identifies a new C-segment electric SUV for this market (a segment Nissan considers the confirmed-but-still-without-timimg Ariya to occupy). 
 
While teaser videos and imagery supporting the announcement of Nissan’s ‘The Arc’ business plan show the unmistakeable proportions of a Patrol among the vehicle outlines to fill Oceania’s second ICE model slot, the Juke light SUV successor, new-generation Leaf hatch or even the tiny retro-futuristic Micra could become the second BEV. 
 
Under The Arc plan, Nissan aims to grow operating profit by six per cent by the end of the financial year to March 2027 and bolster total shareholder returns to more than 30 per cent. 
 
Nissan says it expects most of the gain to come from electrified models with BEVs to account for approximately 20 per cent of its global sales within three years. Electrified (hybrid models) will account for a further 20 per cent with the remaining 60 per cent to be formed by internal combustion-powered models. 
 
That ratio will grow to see electrified models take a 60 per cent share of Nissan’s global sales by the end of the decade, and comes just a week after the company announced a strategic partnership with Honda Motor Company on key electric vehicle components. 
 
Nissan said it aims to reduce the cost of BEV production by 30 per cent – making them cost comparable with ICE vehicles – by the end of this decade. 
 
“The Arc shows our path to the future,” said Nissan president and chief executive officer Makoto Uchida. 
 
“It illustrates our continuous progression and ability to navigate changing market conditions. This plan will enable us to go further and faster in driving value and competitiveness. 
 
“Faced with extreme market volatility, Nissan is taking decisive actions guided by the new plan to ensure sustainable growth and profitability.” 
 
Mr Uchida said profitable growth will be realised through smart partnerships, enhanced EV competitiveness, differentiated innovations, and new revenue streams and that Nissan will tailor its strategy to best suit the needs of those regions in which it operates. 
 
For the Americas, the Japanese-based firm aims to increase region sales by 330,000 units (in fiscal year 2026 and compared with fiscal year 2023) and invest $US200 million in integrated customer experience in the United States. 
 
It aims to launch seven all-new models in the United States and Canada – including e-Power and plug-in hybrid models – while at the same time refreshing 78 per cent of its passenger vehicle line-up. 
 
For the Chinese market, Nissan aims to refresh 73 per cent of the models sold and launch eight new-energy vehicles, including four Nissan-branded models. The firm is targeting one-million-unit sales in fiscal year 2026, representing an increase of 20 per cent. 
 
In its home market, Nissan will launch five new models and refresh 80 per cent of the passenger vehicle line-up. It aims to achieve an electrified level of 70 per cent within its passenger vehicle portfolio and increase sales by 90,000 units to 600,000 units in fiscal year 2026. 
 
Across the broad Africa, Europe, India, Middle East and Oceania region, Nissan aims to increase sales by 300,000 units. 
 
In Africa, it will launch two all-new SUVs and expand its A-segment ICE vehicle range. For Europe, it plans to launch six all-new models and achieve a 40 per cent EV passenger vehicle sales mix. In India, Nissan plans to launch three all-new models and become a “hub for exports” at a level of 100,000 units per annum. 
 
Moving to the Middle East it says simply that it will launch five all-new SUVs. 
 
The Arc plan further includes proposals to accelerate the evolution of vehicle intelligence technologies, including those for autonomous driving and parking. 
 
Nissan will also move to offer enhanced NCM lithium-ion, LFP, and sold state batteries to “meet different customer needs”. It says new battery technology will offer greater energy density and reduced cost, while also offering faster charging times. 
 
New EVs with enhanced NCM li-ion, LFP and all-solid-state batteries will be launched in fiscal year 2028. 
 
“Under this comprehensive plan we will enhance Nissan’s competitiveness and achieve sustainable profitability,” added Mr Uchida. 
 

“Nissan is confident that it has what it takes to properly execute this plan, which will provide us with the firm foundation we need to bridge to our Nissan Ambition 2030 vision.”


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