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Stellantis responds to Maserati sale rumours...

...issues formal statement days after CEO vows to axe slow-selling brands

1 Aug 2024

JUST days after Stellantis CEO Carlos Tavares told media he would put the axe to the group’s slower-selling brands comes a statement from Stellantis that it has no intention of selling Maserati.

 

In the interest of clarity, GoAuto has opted to reproduce the statement in full here.

 

Further links to Stellantis group news on this and related matters may be found below.

 

“Stellantis has no intention of selling the Trident brand, just as there is no intention of aggregating Maserati with other Italian luxury groups,” Stellantis said in a statement to media.

 

“Stellantis restates unwavering commitment to Maserati’s bright future as the unique luxury brand of the 14 Stellantis brands (15 including its majority share in China’s Leapmotor).

 

“Maserati is in a transition period towards electrification with its Folgore BEV program: today the Trident offers GranTurismo and GranCabrio in ICE and BEV versions, Grecale in ICE, mild hybrid and BEV versions, while we confirm that successors of the Quattroporte and Levante are also in preparation.

 

“The statements made in this regard do not find any kind of correspondence in the context of Maserati’s strategy within the long-term strategic plan Dare Forward 2030 of Stellantis.

 

“Maserati’s mission is to write the future of mobility through the best performance in the luxury segment, focusing on the desires of its customers. To achieve its goals, the brand precisely targets a highly specific audience.

 

“Maserati is therefore setting up a series of initiatives to expand its presence in the global market, to strengthen the brand image and to underline the uniqueness of its products. Maserati is facing a major challenge and must remain focused on its objectives in the coming months.

 

“Stellantis reaffirms its commitment to its entire broad portfolio of 14 iconic brands and recalls that each of them has a 10-year horizon to build a profitable and sustainable business, while recognising that market volatility and temporary situations may cause fluctuations.”


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