Market Insight: Peugeot’s working class action

-PEUGEOT has a tough job ahead of it trying to build a competitive following for its light-commercial vehicles in Australia after failing in its previous attempt under a different distributor and as the incumbent, which is also responsible for Citroen, sidelines the long-running Berlingo light van to concentrate wholly on the European lion brand.

-Under new managing director Ben Farlow, who took the steering wheel last September, Peugeot Citroen Australia (PCA) – which is part of Inchcape Australasia and has controlled the French PSA brands since 2017 – has just returned the mid-size Expert van to market in its new-generation guise after imports of the previous model, and the Partner small van, were halted in 2013.

Click here for full story: Peugeot’s working class action