News - Market Insight - Market Insight 2018BMW counts on new X5BMW’s ‘most important model’ – the X5 SUV – looks set to return to record sales pace26 Nov 2018 By TERRY MARTIN - BMW Group Australia has every reason to expect its fourth-generation X5 launched last week will remain market leader among the large luxury SUVs, despite intense competition in the segment and a 28 per cent sales downturn for the company’s ‘most important model’ in this changeover year.
- Over a period stretching back almost two decades, the X5 has been extremely well received by Australian new-car buyers, averaging 3170 units a year since its launch in late 2000, typically selling strongly throughout each generation’s lifecycle and at times accounting for well in excess of 20 per cent of the Bavarian brand’s entire volume. |
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