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Hyundai’s top-selling i30 not a ‘loss leader’

Hard to top: Hyundai’s i30 Active pricing at $19,990 driveaway with free auto has taken the small car to the top of the sales charts, but the offer is now back out to $22,990 d/a.

Market-leading i30 is making money for Hyundai but supply could thwart sales crown

15 Jul 2016

- Hyundai Motor Co Australia (HMCA) has revealed that its top-selling i30 small car was profitable at $19,990 driveaway with free automatic transmission because the Korean manufacturer’s global return on investment expectations had been exceeded.

- However, the deal that helped the small hatchback rise to the top of the Australian sales charts in the first half of this year may not be sustainable.

Click here for full story: Hyundai’s top-selling i30 not a ‘loss leader’

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