Hyundai notches its two-millionth Aussie sale

HYUNDAI has sold its two millionth new vehicle in Australia, the Atlas White Kona SUV delivered by Morley Hyundai in Western Australia, the state where Hyundai’s Australian story began back in 1986.

Hyundai’s Australian operations started with a single dealership in Perth, selling one model, the Excel, which went on to become Australia’s best-selling car.

Hyundai Motor Company Australia (HMCA) says West Australian dealers played a critical role in the growth of the brand Down Under, having delivered both the first and millionth vehicles – both from John Hughes Hyundai – and now the two-millionth Hyundai vehicle from Morley Hyundai.

Hyundai took 26 years to sell its first million vehicles in Australia and just 11 more to hit the two-million mark, the milestone vehicle coming as HMCA celebrates its 20^th anniversary as a subsidiary of Hyundai Motor Company.

HMCA was established in 2003 as a wholly owned subsidiary of Hyundai Motor Company, and in 2004 reached 500,000 unit sales.

“We’re incredibly grateful for the support of each and every buyer that has contributed to this milestone,” said Hyundai Motor Company Australia chief executive officer, Ted Lee.

“Hyundai is firmly etched into the Australian automotive landscape, and we are hugely appreciative of the trust and loyalty so many people have placed in our brand, not least the heroes in the police, ambulance and emergency services who rely on our vehicles.

“As a thanks to all our loyal customers, we will continue to strive to deliver exceptional products and services, as we advance towards our vision for zero emissions by 2045.

“It’s fitting that our two millionth buyer is in the state where it began for our brand 37 years ago and a special thank you is on the way to our new customer so they can share in our celebrations.”

In 2022, Hyundai was Australia’s fifth most popular car brand, and according to HMCA is recognised as an established leader in automotive innovation and technology.

Australian Hyundai sales totalled 73,345 units in 2022 for a 6.8 per cent share of the market, delivered through a national network of 163 dealers. To the end of November 2023, the annual sales tally stands at 70,296 units.

The Hyundai i30 remains the local arm’s best-selling model with 21,166 units delivered in 2022.

Over the last 37 years, Hyundai Australia has become an important part of the Australian community. Since 2014 it has donated a portion of the proceeds from every car sold to children’s charities through Hyundai Help for Kids, contributing more than $12m since the initiative was established.

Hyundai has also engaged in sports partnerships with Carlton FC and Brisbane Lions in the AFL, Melbourne Renegades in the Big Bash League, Sydney Roosters in the NRL, as well as Surfing Australia’s She’s Electric leader board, among a range of women in Australian sports initiatives.