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News - HoldenHolden shakes off image issuesEuro zone: Models such as the European-built Astra that arrives in November could help change Holden’s image in Australia. Rebranding campaign kicks in as Holden looks to appeal to diverse customer base 5 Sep 2016 - GM Holden will embark on a comprehensive rebranding campaign led by advertising and social media marketing that aims to shift Australians’ image of the car-maker and ensure it remains a top choice among consumers. - Just over a year out from the closure of its local manufacturing operations, Holden revealed its strategy to maintain relevance as a full-line importer from 2018 with a presentation at its GM Australia Design Studios in Port Melbourne last week. Click here for full story: Holden shakes off image issues Gallery      Click to see larger images  Read more2nd of September 2016  Holden outlines customer service transformationNew Holden customer experience boss details fresh servicing ‘culture’1st of September 2016  Holden locks in Acadia SUVSeven-seat GMC Acadia SUV confirmed as part of Holden’s SUV model rollout18th of August 2016  Driven: Holden Colorado chases Ford RangerHolden won’t reveal sales forecasts but expects big conquest potential for Colorado11th of August 2016  Holden sales set to bounce backProduct and customer benefit programs are already paying dividends, say Holden execs |
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