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News - Alfa RomeoNew global boss for Alfa Romeo, MaseratiTechnical framework: Harold Wester has brought Maserati Levante and Alfa Romeo Giulia (below) to market but now steps aside from the two brands as FCA looks to Reid Bigland for “global commercial expansion”. Bigland takes charge of Alfa, Maserati but Wester remains FCA chief tech officer27 May 2016 By TERRY MARTIN - Fiat Chrysler Automobiles (FCA) chief executive Sergio Marchionne has restructured the management team in charge of Alfa Romeo and Maserati, with sales executive Reid Bigland brought in to replace Harald Wester as head of the two Italian prestige brands. - One of the key leaders of the Italian-American auto giant, Mr Wester continues in the role of FCA’s chief technology officer – a position he has held since joining Fiat Group Automobiles in 2004 – but now relinquishes responsibility for the brands he has managed since Mr Marchionne brought them together in 2010. Click here for full story: New global boss for Alfa Romeo, Maserati  Read more28th of January 2016  Full throttle for Jeep but brakes on AlfaFCA banks on Jeep for growth while cooling its jets on Alfa Romeo model rush7th of May 2014  “Skunkworks” working on eight new Alfa modelsAlfa Romeo goes back to its sports roots with $7.4 billion spend on new range5th of March 2014  Geneva show: Maserati Alfieri coupe 'a goer'Maserati's Porsche 911 rival destined to make the production schedule from 20161st of January 1970 |
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