New models - Volkswagen - Polo - rangeVolkswagen Polo not just for girlsMen in focus for fifth-generation VW Polo marketing in Australia7 May 2010 VOLKSWAGEN admits that aiming the Polo at women is a bad idea if the company wants to broaden the light car’s appeal in Australia. Speaking to GoAuto at the launch of the all-new fifth-generation Polo in Brisbane, general manager Anka Koeckler revealed that focussing on males in the promotional aspects of the new Polo would change the public’s perception of light cars as well as Volkswagen’s littlest offering in Australia. “Our advertising is very male orientated” she said. “We did it to differentiate the Polo from the other light-car competitors.” A Volkswagen spokesperson added that the Polo “is no longer a girlie car” and that having males in the television commercials and other advertising media would not alienate males and still appeal to females, but just having females in the ads sends the message that this is strictly a female car. “It is actually a car for males too,” Ms Koeckler said. “If you consider the new technical aspects of the new Polo, it will appeal to everyone. That is why we put males in the advertising.” Quick testsRead more18th of February 2010 First look: VW lets 132kW Polo GTI looseVolkswagen unleashes fast and furious Polo GTI ahead of late-2010 Aussie launch25th of September 2009 First drive: Three-door VW Polo gets fun factorVolkswagen confirms three-engine line-up – including 1.2 turbo – for three-door Polo27th of August 2009 First look: New VW Polo loses doorsThree-door version of VW’s redesigned Polo hatch revealed three weeks early26th of May 2009 First look: VW, Audi show hot Q5, Polo and GolfVW uses Austrian hot-tuner show to reveal performance concepts of its newest modelsAll new modelsAlfa Romeo Abarth Alpine Alpina Audi Aston Martin BMW Bentley Chery Brabham Chrysler Chevrolet Cupra Citroen DS Dodge Fiat Ferrari Foton Ford Great Wall FPV Haval GWM Honda Holden Hyundai HSV Isuzu Infiniti Jeep Jaguar Lamborghini Kia LDV Land Rover Lotus Lexus Maserati Mahindra McLaren Mazda Mercedes-Benz Mercedes-AMG Mini MG Nissan Mitsubishi Pagani Opel Porsche Peugeot Ram Proton Rolls-Royce Renault Saab Rover Smart Skoda Subaru SsangYong Tesla Suzuki Volkswagen Toyota Volvo Polo pricing
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