GO
GoAutoLogo
MENU

Make / Model Search

New models - Proton - S16

Proton tests the market with ‘cheapest sedan’

Build up: Proton is preparing for a November launch for its sub-$13,000 S16 - "Australia's lowest-cost sedan".

Dealers set to give demos of new Proton S16 ahead of November launch

10 Sep 2009

PROTON dealers will offer test drives of the Malaysian marque’s new budget-priced S16 light car ahead of launch as the company builds awareness for what it claims will be the lowest-cost sedan on the Australian market.

Proton Cars Australia (PCA) says its dealers will take delivery of S16 demonstrators in October for customer appraisal and pre-orders before the official on-sale launch date of November 1.

Although the final pricing has not been announced, Proton says the 1.6-litre four-door car will be offered at a driveaway price of under $13,000, putting it head to head with econo-hatches such as the Suzuki Alto and Hyundai Getz.

PCA sales and operations general manager Billy Falconer said the new S16 would deliver the best value and economy equation on the Australian car market.

"We believe the S16 will lead the market on price and economy with performance that will be head and shoulders above other cars in the sector," he said.

"We have already had a strong response to the announcement that Proton would be launching Australia's lowest priced four door sedan, and between now and the launch date more details including exact pricing will be revealed.

"All Proton Australia dealers will be taking delivery of a demonstrator S16 during October for test drives and will take orders for the new car ahead of the launch."Proton sorely needs to generate showroom traffic, having sold just 909 cars for the first eight months of 2009, down 33 per cent of last year in an overall market down 14 per cent.

Its traditional best seller, the Jumbuck ute, is in run-out as it is phased out in readniess for an all-new model in the first half of next year.

The new Jumbuck will be part of a new-model wave that will include new entry-level versions of the Persona, Satria Neo and Gen.2, as well as the Exora mini-MPV and two performance versions of the Satria Neo.

But first, the S16 will arrive, powered by Proton's twin-cam 16-valve 1.6-litre Campro engine producing 82kW of power and delivering combined fuel consumption of 6.3 litres/100km.

Boot size will be a plus for the S16, with 413 litres of luggage space, despite carrying a full-sized spare wheel.

Standard equipment includes air conditioning, power front windows, power steering, remote keyless entry with central locking and immobiliser, AM/FM/CD audio system, height-adjustable driver’s seat, tilt-adjustable steering.

The S16 is expected to be launched only in manual form, with four-speed automatic and smaller engine variants following in the first quarter of next year.

Read more

GoAuto can help you buy a new S16

Customer Terms and Conditions – New Car Lead enquires

Agreement

This is an agreement between GoAutoMedia Pty Limited ACN 094 732 457 of PO Box 18, Beach Road, Sandringham, VIC, 3191 (“we/us”), the owner and operator of the GoAuto.com.au website (“the website”) and the person wanting GoAuto.com.au to provide them with a lead for the purchase of a new car (“you”).

By completing a New Car Lead Enquiry, you agree to the terms and conditions and disclaimers and acknowledge the policies set out below.

Terms and Conditions

  • In order for us to effect a lead you must you must complete a New Car Lead Enquiry (“Enquiry”).
  • We will call you as soon as possible after you complete the Enquiry and certainly no later than the next business day. When we call, we will discuss with you your new car requirements.
  • You consent to our passing on the Enquiry and your requirements to an appropriate authorised motor car dealer as a lead.
  • We will contact you again in approximately eight days following your initial enquiry to check on the progress of the Enquiry.
  • While we will provide the dealer with the Enquiry and details of your new car requirements, we take no responsibility for what happens after passing on that material as a lead.
  • You acknowledge that we are a new car information service providing new car editorial information, pictures and prices to our customers as a guide only. Any new car prices published on the website are the manufacturers’ recommended retail prices and do not include delivery charges and on-road costs. Any authorized motor car dealer to which we pass on your Enquiry as a lead will provide you with full details of the price at which the vehicle will be sold to you.
  • You acknowledge that we do not sell motor vehicles. Any sale of a new car to you by a dealer after we have passed on your Enquiry to that dealer as a lead, is a sale by that dealer not by us.

Privacy Policy– New Car Lead Enquires

  • We take privacy very seriously. We understand that you will only complete an Enquiry if you can trust us to protect your personal information and use it appropriately. Our policy is to ensure that the personal information collected when you make an Enquiry is only used for the purposes of connecting you with an authorised motor car dealer.
  • We do not on-sell information collected from you or any other customer.
  • From time to time, we may email you with information or promotions that may be relevant for car buyers. You will continue to receive communications from us unless you tell us that you do not want to receive any advertising or promotional information in the future by unsubscribing from these communications.
close
* Denotes required field
** Australian inquiries only

Click to share

Click below to follow us on
Facebook  Twitter  Instagram

Proton models

Catch up on all of the latest industry news with this week's edition of GoAutoNews
Click here