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Jeep drops Renegade prices again

Sibling rivalry: Renegade sales have been slow this year, but it is outselling its Patriot stablemate.

Second price cut for Jeep’s baby Renegade since its launch late last year

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16 Jun 2016

By TIM NICHOLSON

JEEP has dropped the price of its struggling Renegade compact SUV for a second time since its Australian launch in October last year.

Pricing for the Italian-built crossover has dropped by as much as $3000, depending on the variant, following an earlier range-wide price decrease in January of up to $2500.

The Renegade range now kicks off from $26,000 plus on-road costs for the two-wheel-drive 1.6-litre manual Sport, a $2000 reduction, while the 1.4-litre 2WD Sport auto is down by $3000 to $28,000.

The 2WD Longitude, and Limited as well as the flagship four-wheel-drive Trailhawk have dropped by $1000 apiece and are now priced from $32,000, $35,000 and $39,000 respectively.

The new pricing brings it closer to some of the big hitters in the crossover segment, such as the $24,990-$34,340 Honda HR-V, the $25,990-$39,990 Nissan Qashqai and quirkier fare that it is more likely to be shopped against such as the $26,990-$29,990 Citroen C4 Cactus.

It is now positioned comfortably below the closely related Fiat 500X that is priced from $28,000 to $39,000.

When the model arrived in October 2015, pricing kicked off from $29,500 and hit a high of $41,500 for the trail-rated AWD Trailhawk.

At the time Jeep was criticised for pricing its new baby too high to be competitive, but the company said currency fluctuations with the United States were to blame.

Since its launch, the Renegade has sold in middling numbers compared with its small-SUV rivals.

At the top of the heap is Mazda’s popular CX-3 with 7582 sales to the end of May, followed by Mitsubishi’s ageing ASX on 6593, Nissan’s Qashqai with 5077 and the HR-V on 5048.

In the same period Jeep has sold 423 Renegades, more than its Patriot stablemate (346) but less than the Compass (597), and enough to keep it ahead of the Fiat 500X (234).

It is also being beaten in the sales race by the similarly off-road-capable Suzuki Jimny, which retails for just $20,990 and has found 438 homes so far this year. The Renegade is also ahead of the Skoda Yeti (240), Suzuki S-Cross (203), Peugeot 4008 (336) and the Citroen C4 Cactus (103).

While the key players continue to tussle for rankings in the previously lucrative segment, as GoAuto reported earlier this week, the rapidly growing compact SUV segment appears to be slowing.

Last year, sales of small SUVs below $40,000 grew an unprecedented 23.8 per cent, with almost every car company clamouring to compete in the segment, but that figure has fallen to just 2.9 per cent this year.

2016 Jeep Renegade pricing*


Sport 1.6 2WD	$26,000 (-$2000)
Sport 1.4 2WD (a)	$28,000 (-$3000)
Longitude 2WD (a)	$32,000 (-$1000)
Limited 2WD (a)	$35,000 (-$1000)
Trailhawk AWD (a)	$39,000 (-$1000)

*Excludes on-road costs

15th of June 2016

Market Insight: Small SUV sales lose traction

Big brother discounting is squeezing the sales growth out of small SUVs: Ford

5th of January 2016

Jeep chops Renegade price

Up to $2500 sliced from Jeep's Renegade baby SUV in New Year sale

16th of October 2015

Driven: Jeep Renegade rocks in

First non-US Jeep Renegade brings genuine off-road ability to small SUV segment

13th of February 2015

Small is best for Jeep

Low weight and compact dimensions make a better vehicle on and off road, says Jeep

9th of February 2015

Jeep Renegade won't be 'cheap and cheerful'

Continuing focus on quality and on-road ability will draw more customers, says Jeep

9th of February 2015

First drive: Baby Jeep Renegade hits the hills

Renegade takes Jeep family to six, but more large and small SUVs could follow

4th of March 2014

Geneva show: Honey, I shrunk the Jeep

Jeep says new Renegade might be small, but it can play with the big boys in the bush

All new models

Renegade pricing

Limited 1.4 2WD
- July 2017 - $36,290
Longitude 1.4 2WD
- July 2017 - $32,390
Sport 1.4 2WD
- July 2017 - $28,990
Sport 1.6 2WD
- July 2017 - $26,290
Trailhawk 2.4 AWD
- July 2017 - $40,290

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