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New models - Ferrari - F12 BerlinettaAussie Ferraris growing richerSnooze you lose: Well-heeled Ferrari fans who decide they want an F12 at one of the Australian unveiling events must now wait 18 months to receive their new car. Higher dollar makes our Ferrari precious metal some of the world’s best-equippedGallery Click to see larger images 14 Mar 2013 By BARRY PARK FERRARI has defended its high prices for Australian customers, saying rather than lowering prices, it is making the cars more feature-rich. Ferrari Australasia chief executive Herbert Appleroth said the brand had offset the steep rise in the value of the Australian dollar by making the cars sold here some of the best-equipped in the world. “We shouldn’t be moving our prices based on currency, because it (Ferrari) is an investment,” Ferrari Australasia chief executive Herbert Appleroth said. “We have great pride in the resale value of our cars, so alternating the price based on currency is not the Ferrari way. “What we do is alter the standard equipment inside the cars. The (Australian) currency has gone up 25, 30 per cent and what we’ve done is added an enormous amount of standard equipment. “The Australian model range is one of the highest specification as standard in the world to compensate,” Mr Appleroth said. Mr Appleroth said potential customers still could not walk in off the street and negotiate their own price for a car, and instead would be politely shown the list price. “That (negotiating over the price) is altering the market,” he said. “That is not our strategy – we believe we are delivering fantastic value.” Mr Appleroth said an indication that customers here were happy with where Ferrari’s prices sat was the introduction of the luxury car tax, which made Australian-bought cars much more expensive than in other markets. “Our volume hasn’t been affected, so our customers are still believing we deliver very, very good value,” he said. Ferrari used today’s announcement in Melbourne to roll out its latest model, the $600,000 F12 Berlinetta grand tourer. Formula one pilot Fernando Alonso was on hand at the luxury supercar’s Richmond showroom to drive the new model out at a function organised to announce Ferrari would take over Australian importation rights for the brand from April 1. The front-engined V12 coupe goes on sale in Australia later this year.  Read moreAll new models Alfa Romeo Abarth Alpine Alpina Audi Aston Martin BMW Bentley Chery Brabham Chrysler Chevrolet Cupra Citroen DS Dodge Fiat Ferrari Foton Ford Great Wall FPV Haval GWM Honda Holden Hyundai HSV Isuzu Infiniti Jeep Jaguar Lamborghini Kia LDV Land Rover Lotus Lexus Maserati Mahindra McLaren Mazda Mercedes-Benz Mercedes-AMG Mini MG Nissan Mitsubishi Pagani Opel Porsche Peugeot Ram Proton Rolls-Royce Renault Saab Rover Smart Skoda Subaru SsangYong Tesla Suzuki Volkswagen Toyota VolvoMotor industry news GoAutoNews is Australia’s number one automotive industry journal covering the latest news, future and new model releases, market trends, industry personnel movements, and international events. |
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