New 1007, 4007 hope

PEUGEOT Automobile Australia is continuing to arm-wrestle Peugeot head office in Paris in order to obtain two new products for segments that the local distributor has never competed in before – the 1007 micro, which Peugeot says would need to be priced below $20,000, and the Mitsubishi Outlander-based 4007 SUV.

Peugeot Oz has been talking about the introduction of the 1007 for two years, and to this point has been locked out by European demand for the car. The introduction of the new 207 to the Australian line-up has renewed the drive to get the entry-level Peugeot.

“We really see with 207 moving upmarket with price and spec that we’ve left a gap, and so we want to fill that gap if we can,” said PAA chief Rob Dommerson.

As for the 4007, he said: “We hope to get the 4007, but at the moment that is being built by Mitsubishi in a joint-venture, and again is limited production.

“I am little disappointed that we haven’t seen that vehicle launched yet – it’s 22 per cent of the market that we’re not in. So we’ll certainly have some pressure on. And the pressure is reciprocal – Peugeot wants to see Australia do well.” Mr Dommerson does not believe that there are any issues regarding the two similar products competing in the same market. “We don’t have any issues with the Mitsubishi model – they are specified differently, they look different. I don’t think it’ll be a problem at all.”

Read more:

Peugeot's first-ever SUV not coming here